We provide business solutions and curate unique growth opportunities for organizations serving niche communities and market segments.
Our mission is to help organizations break through the noise by concentrating on sub-categories of their market and optimizing on opportunities within their niche.
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Jawon is a Global Marketing and Business Development professional who specializes in conceptualizing and executing digital marketing campaigns for organizations serving niche markets. He has primarily worked in a B2B capacity across several industries such as Education, Entertainment, Consumer Health & Nutrition. These industries usually target communities with specific interests or requiring specialized, condition-specific solutions. It is from working in these unique spaces that has taught Jawon how to overcome challenges when developing online campaigns for solution-specific markets.
Jawon attended Hult International Business School in London, England where he obtained a master’s degree in International Marketing. During his time abroad, he had the opportunity to work on projects for major brands such as Dove and Twining’s Tea. He also spent time working for several London-based startups, developing go-to-market campaigns and customer acquisition strategies.
In 2016, Jawon founded Brand Your Niche, where he began contracting digital marketing services to niche firms and startups. He works with these organizations on establishing marketing automation to streamline communication channels. When developing integrated online campaigns, Jawon incorporates relevant digital components such as website, SEO, email, social media and digital advertising.