Know Your Niche, Frame Your Brand

Niche Discovery

Niche Development

Brand Identity & Design

The Niche Advantage

A niche brand specializes in meeting the needs of customers within a particular segment of a market. Brands with clearly defined customers are competitively positioned over brands with broader visions.

People in subgroups typically behave and engage similarly to one another. Global markets are tightening, and consumers are embracing eCommerce alternatives. Niche brands influence overall market categories by simply dominating subgroups within the categories.

Successful niche brands are usually designed to meet a specific customer need. Brands must narrow in on the consumers’ lives and values. By anticipating market expectations, a brand can successfully deliver the brand promise with a strong business model and visual identity.

Increase Market Share & Influence
Build Brand Loyalty
Stand Out from Competition

Niche Discovery

Our team is constantly on the hunt for new and exciting niche opportunities. We proactively identify areas that require innovative solutions. As part of our discovery process, we identify individuals and organizations with cohesive interest and present collaboration opportunities in efforts to fill the niche need. 

Niche Development

We partner with new and existing niche brands on assessing their current business models. Together we develop a business model that is engagement-driven. We ensure that the business is structured to effectively address the needs and expectations of the niche. From customer interaction to brand positioning, we want niche brands to be as successful as possible when serving their audience.

Be the Premier Solution for Your Niche!

Contact us today and learn how you can better serve your target audience.

Brand Identity & Design

Make a lasting impression with fresh, branded collateral. From logos to business cards, partner with a designer with an eye for design.

What people say about us

  • We have been working with Brand Your Niche on several projects including getting the word out about our organization, Ladies of the Empire, and our website. It has been transformational! The BYN team has been fantastic, in lock step with us and bring us new ideas while focusing our vision. I cannot say enough great things about Brand Your Niche.

    Oona, Ladies of the Empire

  • I have been working with Jawon for 6 months now on a website involving my book. The website needed an update and I loved what Jawon came up with in the design and the ease of browsing through the website. He is very caring and concerned about my project and how it represents me. I highly recommend his service.

    Christine, Center for Holistic Health, Nutrition & Vacaville Thermography, Inc.

  • Jawon is great to work with. He’s an excellent communicator and provided quick turn around on my work.

    Kirk, Salt Lake City

  • Complete overhaul of our non-profit highly interactive website…Has added some key features and made some awesome recommendations to help our members better connect with each other as well as our organization…excellent work!

    Cat, Ladies of the Empire

  • “…commercially astute, and understands the needs of a business… is able to work to deadlines and always produced an excellent standard of work.”

    Houdah, Alpha 1 Security Services

  • “Jawon is a highly effective and efficient project manager and is well versed in his area of expertise. He has demonstrated strong ability to communicate with clients, solve problems, and produce results in a timely manner.”

    Weiman, InterHealth Nutraceuticals

  • “…provides an excellent service and is responsive to our needs.”

    Rory, Alpha 1 Security Services

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